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Electronic Arts Wants To Be Voted Best Company In America

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The Escapist wrote:Patrick Soderlund of Electronic Arts says being voted "Worst Company in America" two years in a row forced it to step back and reconsider what it was doing.

Electronic Arts set a new high in lows earlier this year when it was overwhelmingly chosen as the worst company in America in a Consumerist poll, the first, and so far only, time that a company has repeated as the "winner." It's obviously a silly distinction and more a reflection of the pool of respondents than of any particular evil committed by EA, but Soderlund, the executive vice president of EA Studios, said it stung nonetheless.

"I don't believe for a second that we are the worst company in America, but I do believe when something like that happens, you have to sit down and ask yourselves, 'Why are people saying these things?'," he told MCV. "We did that and we started to realize that we are doing things that people don't like."

"We looked at something as simple as the Online Pass," he continued. "People were telling us they didn't like that. So we weighed up the pros and cons and went, 'Okay. We will remove it.' These decisions need to be driven by what consumers want and tell us, and that is where we may have faltered a bit in the past."

Soderlund said it's inevitable that EA will make mistakes but suggested that the plan going forward will be a simple one: acknowledge that a mistake was made, and then fix it. That's easy to say and doesn't mean much without action to back it up, but the long-term goal is to "earn people's trust and respect."

"We don't want to be bad, we have no desire to be voted the worst company in America," Soderlund said. "On the contrary, we want to be voted the best."
http://www.escapistmagazine.com/news/view/130075-Electronic-Arts-Wants-To-Be-Voted-Best-Company-In-America


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Parcus Executor Avis de Minor: Labor Lapsus~
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The online pass was only one thing

Another major was forcing Developers to publish unfinished games or rushing them

Or Homogenising the fucking industry

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Sym wrote:LOL

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Sym wrote:LMFAO
Fix'd that for you Sym

Also, I think Joker's laugh here is pretty appropriate.

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Talk about being out of touch...

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Ars Diaboli wrote:

lmfao!!! Laughing Laughing Laughing 

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Ars Diaboli wrote:
Omg Ars. That's fucking golden, AC for you Very Happy

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They already are the best company in America.


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Metalzoic wrote:They already are the best company in America.
Shocked

Metal is just a troll Very Happy

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Frostbyrn wrote:Metal is just a troll Very Happy
No doubt

they are the best potato

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Ante wrote:
Trippy

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Giorgio

they're close! Right after Hitler and Al Qaeda.

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Pariah wrote:they're close! Right after Hitler and Al Qaeda.
Poor Stalin everyone always forgets about him

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Right?

You think he would live on in infamy nut noooooooooooooo

and Pol Pot and the bald dude from china Mao

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Ghengis Khan never gets his rightful due either

I thought we were talking about 20th Century Dictators Sym

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Genghis was a badass. He united the clans and destroyed every pathetic little turd that dared to live in his vicinity (some 10,000 km around him, or so).

And I pity you fuckers if EA is (or ever gets to be) the best company in your country. I can only imagine how shitty the rest would be.

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He was a bad ass

He let people live....well only if they joined his kingdom lol

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Frostbyrn wrote:I thought we were talking about 20th Century Dictators Sym
Ghengis is soo cool he transcends generations

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